حل واجب الجامعة العربية المفتوحة
الفصل الدراسي الثاني 2014 -2015
TMA
B120
B121
LB160
50162036 الاتصال
50162036 الاتصال
Short Business Case
UPS Store
The UPS Store grew out of United Parcel’s acquisition of Mail Boxes Etc. This acquisition happened in 2001. Mail Boxes Etc. providing copying services, a place for individuals to pick up their mail , and mailing services with firms such as UPS.This acquisition by UPS was intended to give the package delivery firm a retail connection. Thereafter, UPS allied itself with office Depot and Staples to provide shipping services in their stores. As a part of enhancing its services UPS has been consistently adding on-line tracking and other possible services.
The goal of developing these connections has been to create a seemless integration of technology that makes it easier for consumers to choose UPS. Thus, there was not a separate technology strategy, but instead, technology was a key part of what enabled the strategy.
TMA Questions
Answer the following questions, using an essay format,with reference to the above case study. You need to draw and use the theoretical concepts, techniques, principles and models which you have learned in B121: The Manager’s Good Study Guide and external resources like e-library resources.
Question 1. (200 words, 20 marks)
Identify the advantages and challenges of working with others in a technology mediated environment, with reference to the UPS store.
Question 2. (400 words, 40 marks)
Use your e-library search to find three articles that discusses techniques for group work. By integrating the ideas derived from the articles, write an essay on “Techniques for Group work”.
Question 3. (400 words, 40 marks)
TMA Guidance to Students
Question 1.
Student need to read the case carefully. Student need to relate the discussion in the pages 86-88 of The Manager’s Good Study Guide. Identify the advantages and challenges of working with others in a technology mediated environment. Use of E-library is rewarded with higher grades.
Question 2.
Use your e-libraryand search to find three articles that discuss techniques for group work. Integrate the ideas derived from the articles. Write an essay on “Techniques for Group work”.
Question 3
Choose a local organization of your choice. Meet 5 employees. Interview them, in order to find out the uses and experiences of peer relationship as a strategy for learning at work
50162036 الاتصال
CASES TO STUDY and QUESTIONS
SITUATION 1
Siblings Rob 37 and Julie 36, work in their family’s $15 million medical products firm. Both are capable leaders and have experienced success in their respective areas of responsibility. Compared to Julie, Rob is more introverted, more thorough and methodical in his planning, and much better with detail and follow-up. In contrast, Julie is more creative, more extroverted and stronger in interpersonal skills. Since childhood, they have been rather competitive in their relationships. Their 62-year-old father is considering retirement and the possibility of co-leadership, with each child eventually holding a 50% ownership in the company.
Question 1:What are the strengths and weaknesses of the co-leadership idea? Would you favor it or reject it? Justify your answer. (300 words – 25 marks)
SITUATION 2
A young journalist is contemplating launching a new magazine that will feature wildlife, plant life and nature around the world. The prospective entrepreneur intends for each issue to contain several feature articles – about the dangers and benefits of forest fires, the features of Rocky Mountain National Park, wildflowers found at high altitudes, and the danger of acid rain, for example. The magazine will make extensive use of color photographs, and its articles will be technically accurate and interestingly written. The proposed publication will avoid articles dealing with the general culture and confine itself to topics related to the natural world. Suppose you are a prospective investor examining a business plan prepared by this journalist.
Question 2: What details and important points would you look for in the business plan of this young entrepreneur? (250 words – 25 marks)
Question 3:Do you think this entrepreneur would need to raise closer to $1 million or $10 million in startup capital? Justify your answer.(150 words – 15 marks)
SITUATION 3
Question 4:Write a paragraph of 400 words, describing your personal qualifications and traits personality that are in favor of launching a new business at your country: Automobile retailing store. Then conduct a SWOT analysis of your regional market for this kind of small businesses. (350 words – 35 marks)